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Author Archives: thedigitalage

How social media became a core business strategy

Running a business in any capacity is a monumental undertaking. There is something incredibly powerful but also undeniably challenging about having a project that demands constant energy, time, and learning capability to thrive. The one constant in this world is that it is…

Blockchain revolutionising legal industry

We live in a world that has been positively and entirely transformed by our own drive to further our species’ progress in evolution. In this world of complete and unfiltered digitalisation and high technological movements, it is a known fact that practically every…

Cryptocurrency a rising force in the digital age

The age that we live in is decidedly the digital age. This is an apt description of this era, considering the fact that we are positively surrounded by great accomplishments in digitalisation and technological advancement. The fact of the matter is that the…

Social media: from virtual social communication to global business connection platform

Over the years, there have been many revolutions in technology and mainstream digitalisation. Each of them have had their own phenomenal impact, and each of them continue to thrive in their own ways. Of all the technological innovations in recent history, social media…

Culmination of social media’s initial promise

Influencer Marketing is effectively engaging Millennials and driving them to brand websites The Millennial generation’s plea to brands, is, “Authenticity, not advertising.” There was a time that manufacturers could say whatever they wished about their product, even if untrue, and customers believed every…

Future dining transactions may be in cryptocurrency

It is no secret that the world has been steadily becoming more digitally focused over the years. This is especially true of the last ten years or so, when digitised movements began to become mainstream rather than the niche they were always considered…

Blockchain’s impact on the food industry

Digitalisation and technological disruption are no stranger to us these days. In fact, practically every facet of modern life, every industry we are familiar with, has been influenced by digitalisation and technologies in some way. Take blockchain, for example. This is a technology…

Blockchain changing the face of privacy and security in digital age

There is seldom an aspect or an industry of modern life that has not been positively transformed in the wake of widespread digitalisation and technological advancement. The world we live in has been shaped and fine-tuned by the vast streaks of digital enlightenment…

Social media rises to leading digital marketing tactic

The ever-exceeding levels of digital influence and technological advancement are changing the world from the inside out, making it more convenient, efficient, fast-based, and exciting than ever. Consider the way that we do business. The world of business has never been more influenced…

Blockchain is revolutionising the finance industry

We are positively surrounded by marvels of technology and digitalisation. Electricity lights up our lives, even carries us from point A to point B now. The internet has given us an entirely new and unique era of marketing – the digital era. Smartphones,…

About

The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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