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Category Archives: Marketing & Communications

Culmination of social media’s initial promise

Influencer Marketing is effectively engaging Millennials and driving them to brand websites The Millennial generation’s plea to brands, is, “Authenticity, not advertising.” There was a time that manufacturers could say whatever they wished about their product, even if untrue, and customers believed every…

Social media rises to leading digital marketing tactic

The ever-exceeding levels of digital influence and technological advancement are changing the world from the inside out, making it more convenient, efficient, fast-based, and exciting than ever. Consider the way that we do business. The world of business has never been more influenced…

This is the era of social media marketing dominance

Social media has enjoyed something of a meteoric evolution. Initially designed to be a network of digital platforms for strictly social communication, the introduction of social media changed the face of communication on a global level. Up until this point, people had to…

Social media marketing this year’s reigning marketing strategy

Since its inception, social media has gone on to enjoy a thriving life as the world’s largest global network for communication. Prior to the rise of social media platforms, instantaneous communication was limited (phone calls, texts, emails) and often expensive. When social media…

The effects of inflation on the arbitrary value of digital marketing

A digital marketer’s game is to estimate how their marketing efforts will translate into a monetary outcome. How much ROI will followers, fans, and clicks bring in? How do you know how much to spend on obtaining each new lead? Do you spend…

YouTube’s Stricter Rules for Ad Monetization has Redefined Creator Content

Due to the influx of extreme videos that have caused controversy not only for viewers but also for major advertisers, YouTube is changing the way it’s handling ad revenue for its video creators. This major change was brought about after a video by…

Hitting targets with social media content

Social Media Day was celebrated on June 30, an annual event now for the past nine years. Setting aside a day to mark the development signifies the importance of the phenomenon that has overtaken global media communication. Going by the latest statistics, social…

Social media platforms foster a new cultural change for online communication

Social media has become something so much more than just companies getting others interested in online networking. It’s now become a way that our lives are vastly changed through digital platforms. We are able to know exactly what our friends, families, peers, and…

Social media is propelling marketing

Social media has revolutionised the world in so many ways, marketing being one of the most tangible. People use it to connect with their loved ones across oceans. Companies use it as a platform for connection and communication through the masses. Activists and…

Why niche ERPs are becoming a necessity for all markets

Enterprise Resource Planning, otherwise known as ERP, refers to the software and systems used by companies to collect and manage different types of business functions as well as stored data in an organised manner. It is essentially the software backbone used by most…

About

The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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