at the University of New South Wales

Category Archives: Social Media

Social media becomes modern world’s leading digital marketing tactic

In all its reaches and scopes, technology has been changing the world for decades. It will continue to do so, considering the fact that we are now free diving into the digital era. This impending era is one that is hinged on technologies…

The Desire For Privacy – And Will It Mean The End Of Social Media As We Know It?

By 2025, it is predicted that Musical.ly will overtake Snapchat, Vero will supersede Instagram, and that Facebook – which markets itself as a public space designed to bring communities together – will supposedly become a more privacy-focused platform. Consumers are taking control of…

Social media maintains leading position as multitool in digital age

Thanks to proposed self-interest and dedication to furthering our progress as a species at all costs, humanity now lives in a world that is entirely run by technological advancements and digital impact. Every which way that one turns, there is always an innovation…

The prominence of social media marketing in the digital age

The world that we live in today is one that is entirely cloaked in the astonishing accomplishments of technology and advancing digitalisation. We are more than aware of this; we made the world to be exactly what it is today. Many technologies have…

How social media became a core business strategy

Running a business in any capacity is a monumental undertaking. There is something incredibly powerful but also undeniably challenging about having a project that demands constant energy, time, and learning capability to thrive. The one constant in this world is that it is…

Social media: from virtual social communication to global business connection platform

Over the years, there have been many revolutions in technology and mainstream digitalisation. Each of them have had their own phenomenal impact, and each of them continue to thrive in their own ways. Of all the technological innovations in recent history, social media…

Culmination of social media’s initial promise

Influencer Marketing is effectively engaging Millennials and driving them to brand websites The Millennial generation’s plea to brands, is, “Authenticity, not advertising.” There was a time that manufacturers could say whatever they wished about their product, even if untrue, and customers believed every…

Social media rises to leading digital marketing tactic

The ever-exceeding levels of digital influence and technological advancement are changing the world from the inside out, making it more convenient, efficient, fast-based, and exciting than ever. Consider the way that we do business. The world of business has never been more influenced…

How Social Media and its Influencers are Driving Fashion

Two decades back, people used to scan through magazines to know about latest fashion trends. Big buyers were always looking forward to attending a catwalk event. In other words, it would not be wrong to say that the people did not have the…

Social media now a powerhouse in digital marketing

Technology has given the world many fantastic innovations. Throughout history, we have seen and experienced firsthand what we can create. Of all these technological marvels and digitalised innovations, social media is perhaps one of the most influential and multi-faceted of them all. Since the…

About

The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

Browse Past Articles

Contribute

If you are enrolled in any school within UNSW and you would like to submit your article for publication, please contact us.

UNSW