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Category Archives: Social Media

Social media: from virtual social communication to global business connection platform

Over the years, there have been many revolutions in technology and mainstream digitalisation. Each of them have had their own phenomenal impact, and each of them continue to thrive in their own ways. Of all the technological innovations in recent history, social media…

Culmination of social media’s initial promise

Influencer Marketing is effectively engaging Millennials and driving them to brand websites The Millennial generation’s plea to brands, is, “Authenticity, not advertising.” There was a time that manufacturers could say whatever they wished about their product, even if untrue, and customers believed every…

Social media rises to leading digital marketing tactic

The ever-exceeding levels of digital influence and technological advancement are changing the world from the inside out, making it more convenient, efficient, fast-based, and exciting than ever. Consider the way that we do business. The world of business has never been more influenced…

How Social Media and its Influencers are Driving Fashion

Two decades back, people used to scan through magazines to know about latest fashion trends. Big buyers were always looking forward to attending a catwalk event. In other words, it would not be wrong to say that the people did not have the…

Social media now a powerhouse in digital marketing

Technology has given the world many fantastic innovations. Throughout history, we have seen and experienced firsthand what we can create. Of all these technological marvels and digitalised innovations, social media is perhaps one of the most influential and multi-faceted of them all. Since the…

Social media marketing the central marketing tactic in digital age

When one considers all the technological advancements and further innovations that we have seen come to pass over the years, to say that there is a practically limitless number of them would be an understatement. And while each of these innovations have had…

The power of social media marketing in the digital age

Throughout our recent existence, we have been responsible for much of the world’s innovations and evolutions. We have created the current world that we enjoy precisely as we wanted it, and the result is that we are positively surrounded by more technological innovation…

Social media becomes the ultimate digital age multitool

Initially created to function as a foundation for instantaneously global social communication, social media has since flourished and thrived, expanding to encompass its initial function and so much more. This is a technological innovation that has changed the world in more than one aspect,…

This is the era of social media marketing dominance

Social media has enjoyed something of a meteoric evolution. Initially designed to be a network of digital platforms for strictly social communication, the introduction of social media changed the face of communication on a global level. Up until this point, people had to…

Using social media as a connection tool instead of a societal divider

Social media is such an interesting place. Thinking back to a few decades ago when millennials were just being born, computers and the internet were just gaining popularity within the home. It is often joked about 90s kids remembering that their parents had…

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The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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