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Category Archives: Social Media

The New and Novel In Social Media Engagement

Just last week, Hong Kong-based video streaming service Viu launched an Asian version of the reality travel challenge show ‘No Sleep No FOMO’ as an effort to pump up its social media engagement with viewers. Through leveraging the social media influence of the…

Social Media: Is it Wrongfully Fueling A Gender Identity Crisis?

Social media is fueling a movement that is seeing the number of children seeking to change gender growing, announced the director of England’s only specialist NHS Clinics for young people yesterday. Dr Polly Carmichael said that the number of children seeking referrals for gender…

Social Media: Feeding A Powerful Wave Of Academic Misconduct?

On the first day of annual High School Certificate (HSC) examinations in India last week, the exam paper on the regional language Odia went viral on social media. Surfacing first in the Nuapada and Dhenkanal districts, the leak forced exam administrators to question…

Social media’s rise from global connection to digital marketing genius

Social media is an interesting feat in technological innovation, to say the least. Originally designed to be a form of social connection, the concept quickly gained favour. This was largely because people realised that it could make their communication efforts with their loved…

2019 is the year of social media marketing prowess

The grand evolution of advertising and marketing over the years has been nothing short of exceptional. For decades, traditional marketing powered businesses through transitory eras, always shifting and evolving to the next stage to allow companies to make their mark as the world…

Social media revolutionises the face of digital marketing

When it comes to marketing, the world is a vast, ever-changing landscape. In years past, traditional marketing concepts were the perfect way to communicate a brand and draw in consumers (both new and existing). As time moved on, however, the world became ensnared…

The evolution of social media, modern society’s global connection network

Like anything else in life, social media has gone through an evolution of sorts, and continues to go through that evolution. The sole constant in social media – as it is in many other things – is change. The one thing that sets…

2019 is the year of social media marketing

Since the dawn of our time here on Earth, we have propelled our species’ impact and reach on this planet tenfold. We have built cities from the ground up, we have given ourselves light, power, the internet. Today, the world that we are…

How Social Media is Re-shaping Education

Marshall McLuhan, father of communications and media studies, articulated the term ‘global village’ in the 1960s. The internet made its appearance in the late 1980s and went mainstream by 1999, a development that was a forerunner to the birth of the social media…

Social media marketing the pinnacle of modern marketing

Social media was a profound innovation when it was first introduced. Thanks to the rise of social media platforms like Myspace and Facebook, social media quickly earned its stripes as the primary form of communication between friends. As time went on, however, it…

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The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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