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Social media is the saving grace for future generation parents and children

The internet has made so many aspects and concepts of life so much more efficient, and so much easier. We can now shop online, effectively saving time. We can read and learn online, allowing us to more effectively organise our lives in a…

The effects of inflation on the arbitrary value of digital marketing

A digital marketer’s game is to estimate how their marketing efforts will translate into a monetary outcome. How much ROI will followers, fans, and clicks bring in? How do you know how much to spend on obtaining each new lead? Do you spend…

Social media is disrupting business fundamentals

Social media platforms have proven their relevance time and time again. There are very few industries remaining that social media has not impacted, and the ones that remain untouched will no doubt be impacted in some way in the future. One of the…

Humanizing Your Brand in a World of Impersonal Digital Marketing

For companies that do the bulk of their business online, one of the major challenges is developing a brand image that’s comfortable and relatable. And while it’s hard work, you need to make sure you’re humanizing your brand in a manner that connects…

The Role of Digital Communication in Connecting Attorneys and Millennials

It wasn’t that long ago that we were talking about millennials in a futuristic manner. We were predicting what they would become and how they would impact the consumer marketplace. Now it’s 2018, and millennials are all grown up. They represent a large…

What are the key barriers to education in developing countries?

­­­ On February 1 of this year, the Global Partnership for Education (GPE) convened in Dakar, Senegal, for its third summit focused on improving education in developing countries. Its mission was simple: to raise $3.1 billion in new investment so that children living…

ACS Scholarships Available for UNSW aviation students

Private jet charter specialist, Air Charter Service, is offering aviation scholarships and student grants of up to $5,000, here’s how to apply.

Digital Marketing debunks the belief that social media erodes relationships

Like it or not, social media is an icon of the Digital Age. Erik Qualman, known as Digital Dale Carnegie and the author of Socialnomics, says, “We don’t have a choice on whether we DO social media, the question is how well we…

The effects of social media on our youth’s ability to learn

The young teenage mind is a mystery that has confounded parents for generations. It used to be that a teenage youth’s number one priority was to be part of the crowd and part of the community. Now, its money and that four-letter word,…

About

The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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