{"id":431,"date":"2011-09-23T10:00:58","date_gmt":"2011-09-23T00:00:58","guid":{"rendered":"http:\/\/blogs.unsw.edu.au\/knowledgetoday\/?p=431"},"modified":"2011-09-28T09:20:50","modified_gmt":"2011-09-27T23:20:50","slug":"confidence-in-tourism-plummets","status":"publish","type":"post","link":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/blog\/2011\/09\/confidence-in-tourism-plummets\/","title":{"rendered":"Confidence in tourism plummets"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.unsw.edu.au\/knowledgetoday\/files\/2011\/09\/larry-dwyer-bw.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-401\" src=\"http:\/\/blogs.unsw.edu.au\/knowledgetoday\/files\/2011\/09\/larry-dwyer-bw.jpg\" alt=\"\" width=\"90\" height=\"96\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Larry Dwyer<\/strong><\/p>\n<p>Confidence in the domestic and international tourism sectors has taken a nosedive according to the latest survey, and\u00a0this is likely to be due to the high dollar. However tourism operators in Australia may also be losing touch with their market, and should be continually reinventing their game.<\/p>\n<p>With the Australian dollar hovering just above parity with the US dollar there are plenty of deterrents to tourists coming to Australia from overseas. If you add in the long distance, it\u2019s no surprise that numbers are dropping, and so is confidence.<br \/>\nSix out of ten tourism operators are reporting forward sales to be worse or much worse than they were, according to the Mastercard Tourism Industry Sentiment Survey, with 80 percent of respondents saying the exchange rate is the number one impediment that dampens overseas visitor arrivals.<br \/>\nCertainly\u00a0the Australian dollar is very high and that deters tourism to Australia. Even though figures show that the number of international passengers through Sydney and Melbourne airports is rising, Americans have always regarded Australia as a dream destination, but they regard the cost and the distance to come here as daunting.<br \/>\nMany more people are now finding that Australia is just too expensive for them \u2013 particularly holiday makers from Western Europe, who also have the tyranny of distance to cope with.<br \/>\nI feel we&#8217;ve been locked into the traditional ways of marketing for too long. Increasingly, marketers are recognising the extremely important impact of the internet and word-of-mouth marketing. Australians are net savvy, and will look up resorts, and read reviews. Why should they stay in a tired resort in Queensland \u2013 when they can travel to Bali and get something much more modern for half the price?<br \/>\nAustralian holidaymakers may need reminding of the allure of the attractions that are right under their noses. And with domestic travellers representing three quarters of Australia&#8217;s tourism market, it\u2019s an area that resorts need to capitalise on.<\/p>\n<p>The impact of strikes at Qantas may further dent Australia&#8217;s attractiveness.\u00a0Now with the added complication of industrial relations problems at Qantas causing flight disruption, many more holiday makers from overseas might become even more reluctant to make the trip.<br \/>\n<em> <\/em><\/p>\n<p><em><a href=\"http:\/\/www.asb.unsw.edu.au\/schools\/Pages\/LarryDwyer.aspx\" target=\"_blank\">Professor Larry Dwyer<\/a> is an expert in tourism and tourism marketing at the Australian\u00a0School of Business <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; &nbsp; Larry Dwyer Confidence in the domestic and international tourism sectors has taken a nosedive according to the latest survey, and\u00a0this is likely to be due to the high dollar. However tourism operators in Australia may also be losing touch with their market, and should be continually reinventing their game. With the [&hellip;]<\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12712],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-tourism"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/users\/336"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":7,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts\/431\/revisions\/452"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}