{"id":907,"date":"2012-02-14T01:01:55","date_gmt":"2012-02-13T15:01:55","guid":{"rendered":"http:\/\/blogs.unsw.edu.au\/knowledgetoday\/?p=907"},"modified":"2012-02-24T14:16:32","modified_gmt":"2012-02-24T04:16:32","slug":"valentines","status":"publish","type":"post","link":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/blog\/2012\/02\/valentines\/","title":{"rendered":"Sweet export success on Valentine\u2019s Day"},"content":{"rendered":"<p><strong><a rel=\"attachment wp-att-1008\" href=\"http:\/\/blogs.unsw.edu.au\/knowledgetoday\/blog\/2012\/02\/valentines\/tim-harcourt_thumb-4\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1008\" src=\"http:\/\/blogs.unsw.edu.au\/knowledgetoday\/files\/2012\/02\/tim-harcourt_thumb2.jpg\" alt=\"\" width=\"70\" height=\"70\" \/><\/a><\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Tim Harcourt<\/strong><\/p>\n<p>Valentine\u2019s Day is here again. A day for romance, a day for lovers, a day for husbands and boyfriends rushing to flower shops at the last minute before getting home. And with all great traditions of course, there is a commercial side to it. No doubt, stockers of lingerie, chocolatiers will be in for a big day as well as the almighty florist.<\/p>\n<p>Whilst it is a big day domestically, Australia will be doing well export-wise as well. If we take the big three \u2013 flowers, lingerie and chocolates \u2013 we can see some interesting trends.<\/p>\n<p>In terms of cut flowers (for bouquets and floral decorations) Australia exported over $13 million last year. Our major markets are The Netherlands (surely not tulips!), Japan, USA, Germany and Switzerland Australia\u2019s unique flora (as well as our fauna) is an important part of the Australian brand.<\/p>\n<p>In terms of lingerie, Australia is having something of an underwear export revolution thanks to the great female lingerie brands and some men\u2019s ones as well. But the exports of women\u2019s lingerie still beats the pants off the men\u2019s category in terms of volumes. Total exports of women\u2019s lingerie were worth around $9.7 million in 2010 with major destinations spreading from New Zealand, UK, Singapore, United Arab Emirates (UAE), Hong Kong and Singapore although we have <em>slipped<\/em> in terms of our exports to France (oh la la!). Whilst, we all know about the celebrity brands such as Kylie Minogue\u2019s Love Kylie and Elle MacPherson\u2019s intimates \u2013 there are a number of other female entrepreneurs stripping down the competition in the lingerie game. Successful lingerie brands such as Pleasure State, Bulb, and Lusty Threads are all run by women such as Kay Cohen (from Pleasure State) and Julie Lantry (from Bulb).<\/p>\n<p>Finally, chocoholics will be pleased to know that Australia exported a large slab of $ 208 million worth in chocolate last year. We all know Haig\u2019s and Darrell Lea, and the many other specialty chocolate exporters that are doing their bit and succeeding at it. Australia\u2019s top export destinations for the good stuff are New Zealand, Japan, Hong Kong, Singapore, The Philippines, China and Thailand along with the UAE.<\/p>\n<p>So enjoy the sweet success of all our exporters and have a happy Valentine\u2019s Day!<\/p>\n<p><em><a href=\"http:\/\/www.asb.unsw.edu.au\/schools\/Pages\/TimHarcourt.aspx\">Tim Harcourt <\/a>is the J.W.Nevile Fellow in Economics at the Australian School of Business<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 Tim Harcourt Valentine\u2019s Day is here again. A day for romance, a day for lovers, a day for husbands and boyfriends rushing to flower shops at the last minute before getting home. And with all great traditions of course, there is a commercial side to it. No doubt, stockers of lingerie, chocolatiers [&hellip;]<\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-907","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/users\/336"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":4,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts\/907\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/posts\/907\/revisions\/1011"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/media?parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/categories?post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/BTOpinion\/wp-json\/wp\/v2\/tags?post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}