Adapting to AI in the Creative Industries


About this course

This half-day webinar provides participants with a comprehensive overview of the changes taking place in the creative industries as a result of AI. Whether your business is pro- or anti-AI, developing, using or competing with AI tools, it is essential to understand the technology, core social issues, and associated trends.

  • How is AI affecting consumption of and participation in media and creative work?
  • How are teams and skills changing?
  • AI capabilities: What are the limitations and near/medium term projections that should be considered?
  • What frameworks and standards, guide good practice in creative AI?

Who should take this webinar?

  • Creative workers and managers in large and medium-sized firms from across the creative industries (broadcast, music, film and TV, graphics, design, visual art, publishing, experience design).
  • Individual artists and creative industries workers.
  • Creative technologists and Creative AI product developers.

What will I learn?

  • A new awareness of the scope of potential impact on the creative industries caused by AI.
  • A critical awareness of the potential for both hype and under-estimation of AI capabilities.
  • An understanding of AI safety issues, standards and guidelines related to creative work.

How will I learn?

This webinar is delivered 100% online via Zoom and is completed over a half-day.

Who is leading the webinar?

Associate Professor Oliver Bown

Oliver Bown is an Associate Professor in Art & Design at UNSW, a global top-20 university. He is an international partner investigator on the European Research Council’s Advanced Grant, “Music and AI: Building critical interdisciplinary studies”, hosted by University College London’s Institute for Advanced Studies. Oliver has addressed the World Intellectual Property Organisation on foundational concepts of creative AI, and in 2024 was invited to review the Australian National AI Safety Standard. Oliver’s book “Beyond the Creative Species: Making machines that make art and music” was published by MIT Press in 2021. He has a history of digital art practice and music production, producing generative installation and performance works for the Sydney Opera House, AMP, ANU’s School of Cybernetics, the North Sea Jazz Festival, the BBC, the Museum of Applied Arts and Sciences, and electronic music pioneer Aphex Twin. He regularly speaks to broadcast and print media on trends in creative AI, including The ABC, The Sydney Morning Herald, and The Economist.

Sign up to hear when this course runs again

Email o.bown@unsw.edu.au.