{"id":119,"date":"2012-09-10T18:05:14","date_gmt":"2012-09-11T01:05:14","guid":{"rendered":"http:\/\/blogs.unsw.edu.au\/marketinginasia\/?p=119"},"modified":"2012-09-10T21:58:01","modified_gmt":"2012-09-11T04:58:01","slug":"beyond-bollywood-marketing-the-new-wave-of-indian-cinema","status":"publish","type":"post","link":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/blog\/2012\/09\/beyond-bollywood-marketing-the-new-wave-of-indian-cinema\/","title":{"rendered":"Beyond Bollywood- Marketing the New Wave of Indian Cinema"},"content":{"rendered":"

Join us for an evening of film and discussion with award-winning Indian\u00a0film-maker Partho Sen-Gupta<\/strong> and the Head of the School of Marketing at the Australian School of Business\u00a0Ashish Sinha<\/strong>.<\/p>\n

Date<\/strong>: Friday 26th<\/sup> October<\/p>\n

Time<\/strong>: 5pm \u2013 8pm<\/p>\n

Venue<\/strong>: Australian School of Business Level 6 Business Lounge<\/p>\n

Cost<\/strong>: FREE; finger food and drinks will be provided<\/p>\n

Registration:<\/strong> Places are limited. Please RSVP<\/strong> by emailing Melissa<\/strong> at z3158178@unsw.edu.au<\/strong><\/p>\n

The second event in the Marketing in Asia Speaker Series 2012 will feature<\/strong>:<\/p>\n

Partho Sen-Gupta<\/strong>, writer and director of the award-winning feature film Let the Wind Blow (Hava Aney Dey), <\/em>will be speaking about his experiences of the Indian and international film industry, in particular focusing on financing and marketing the film and the many lessons he learnt as a result.<\/p>\n

Ashish Sinha<\/strong>, Professor and Head, School of Marketing, will be speaking on the concept of the \u2018vital few and trivial many\u2019 and how the advent of alternative channels of distribution is radically changing the nature of Hollywood and Bollywood.<\/p>\n

 <\/p>\n

About Partho:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Partho Sen-Gupta was born in Mumbai, India where he started his career in 1984 as an apprentice in the art department in local film studios. In 1993, he was\u00a0awarded a scholarship to study film direction at the FEMIS and in the following years, made four short films that took him to different European film festivals at which he won several\u00a0awards.<\/p>\n

After graduation, he wrote and directed his first feature film, Hava Aney Dey – Let the wind Blow’ that premiered at the Berlin International Film Festival 2004. It was also selected by many other major international film festivals and won several\u00a0awards. It screened at the MoMA in New York and the Guggenheim Museum in Berlin.<\/p>\n

Partho’s second feature film, Arunoday (Sunrise), is slated to begin principal photography in Mumbai at the end of 2012. It\u00a0has been selected at the Open Doors co-production market of the Locarno International film festival and the Pusan promotion plan co-production market. The film is an Indo-German coproduction.<\/p>\n

He currently lives in Sydney.<\/p>\n

 <\/p>\n

About Ashish:<\/strong><\/p>\n

\"\"<\/a>

Ashish Sinha<\/p><\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Ashish Sinha\u00a0\u00a0 — Professor and Head, School of Marketing, University of New South Wales, Sydney, Australia — obtained his PhD from University of Alberta, Canada. His major area of interest lies in developing models that help managers make better decisions.<\/p>\n

He has consulted for many blue chip companies, including Kraft, Pepsico, Foster\u2019s, P&G,Frito-Lays, Mckinsey Corporation and Campbell Soup Company. His work has appeared in journals such as Marketing Science, the Journal of Marketing Research, the Journal of Retailing and Marketing Letters, and he is also the recipient of several academic awards, including the Davidson Award for the Best Journal of Retailing Paper, Academy of Marketing Science Best Dissertation Award and AMA Best Market Research Paper Award. He is also a twice-finalist for the prestigious Gary Lilien Practice Award in recognition of his work in the areas of category management, assortment and disruptive innovation.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Join us for an evening of film and discussion with award-winning Indian\u00a0film-maker Partho Sen-Gupta and the Head of the School of Marketing at the Australian School of Business\u00a0Ashish Sinha. Date: Friday 26th October Time: 5pm \u2013 8pm Venue: Australian School of Business Level 6 Business Lounge Cost: FREE; finger food and drinks will be provided […]<\/p>\n","protected":false},"author":574,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/users\/574"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":11,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":140,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/119\/revisions\/140"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}