{"id":143,"date":"2012-10-10T22:31:06","date_gmt":"2012-10-11T05:31:06","guid":{"rendered":"http:\/\/blogs.unsw.edu.au\/marketinginasia\/?p=143"},"modified":"2012-10-10T22:35:59","modified_gmt":"2012-10-11T05:35:59","slug":"photos-from-the-myth-of-the-brand-in-asia-lunch-time-talk","status":"publish","type":"post","link":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/blog\/2012\/10\/photos-from-the-myth-of-the-brand-in-asia-lunch-time-talk\/","title":{"rendered":"Photos from the Myth of the Brand in Asia Lunch Time Talk"},"content":{"rendered":"<p>On Tuesday 2nd October, around 50 UNSW Marketing students and academics joined James Parsons for his lunch time talk on the Myth of the Brand in Asia.<\/p>\n<p>James&#8217;s presentation centred around the argument that the West&#8217;s conceptualisation of the &#8216;individual\/the person&#8217; and its relationship with &#8216;the Brand&#8217; is very different to the Asian approach. The talk was enlightening, thoughtful and even generated some heated debate in parts.<\/p>\n<p>The PDF of his slides can be downloaded here:\u00a0<strong> <\/strong><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/Myth-of-the-brand-in-Asia-PDF.pdf\">Myth of the brand in Asia PDF<\/a><\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/Main-sign-resized.jpg\"><\/a><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/Main-sign-resized1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/Main-sign-resized1.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/Main-sign-resized.jpg\"><\/a><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/Main-sign-resized1.jpg\"><\/a><br \/>\n<a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/julien-resized.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-162\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/julien-resized.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p style=\"text-align: center\">Julien introducing James<\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/the-best-photo_1626x1077.jpg\"><\/a><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/julien.jpg\"><\/a><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/james-slide-resized.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-167\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/james-slide-resized.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p style=\"text-align: center\">James presenting<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/james-slide.jpg\"><\/a><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/audience-3-resized.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-164\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/audience-3-resized.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p style=\"text-align: center\">Student and academic audience<\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/james-slide.jpg\"><\/a><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/audience-1-resized.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-163\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/audience-1-resized.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/students-at-lunch-resized.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-166\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/students-at-lunch-resized.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p style=\"text-align: center\">Lunch and continuing discussions<\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/student-james-lunch-resized2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/student-james-lunch-resized2.jpg\" alt=\"\" width=\"400\" height=\"265\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/10\/student-james-lunch.jpg\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday 2nd October, around 50 UNSW Marketing students and academics joined James Parsons for his lunch time talk on the Myth of the Brand in Asia. James&#8217;s presentation centred around the argument that the West&#8217;s conceptualisation of the &#8216;individual\/the person&#8217; and its relationship with &#8216;the Brand&#8217; is very different to the Asian approach. The [&hellip;]<\/p>\n","protected":false},"author":574,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/users\/574"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":12,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/143\/revisions\/175"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}