{"id":47,"date":"2012-06-04T19:40:15","date_gmt":"2012-06-05T02:40:15","guid":{"rendered":"http:\/\/blogs.unsw.edu.au\/marketinginasia\/?p=47"},"modified":"2012-06-04T19:43:33","modified_gmt":"2012-06-05T02:43:33","slug":"why-seniors-matter-in-china-i","status":"publish","type":"post","link":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/blog\/2012\/06\/why-seniors-matter-in-china-i\/","title":{"rendered":"Why Seniors Matter in China I"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"HIP HOP GRANNY DOWN WITH THE KIDS IN CHINA\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/neJ2FDDwDvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/http:\/\/worldblog.msnbc.msn.com\/_news\/2008\/08\/19\/4376002-chinas-hip-hop-grannies-shake-up-tradition?lite\">Hip Hop Grannies<\/a><\/p>\n<p style=\"text-align: center\">&nbsp;<\/p>\n<p>Pre-modern or traditional Chinese society placed elderly people on a\u00a0pedestal. They\u00a0were valued for their accumulated knowledge, their position within the extended\u00a0family, and the sense of history and identity which they helped the\u00a0family to develop. Respect for elderly people was an integral part of Confucian doctrine,\u00a0especially for\u00a0the family patriarch.<\/p>\n<p>That position has not changed much. China\u2019s future is charted, and\u00a0kept on course by\u00a0the Politburo, a core group of powerful party leaders. Seven out of\u00a0nine members of the\u00a0Politburo are above 63. Even retired members of the Politburo and the Chinese\u00a0Communist Party (CCP) retain great power by serving as members of\u00a0shadow advisory\u00a0bodies.<\/p>\n<p>The CCP itself has a tradition of elderly active within its\u00a0power structures, and\u00a0its great leaders, Mao Zedong, Zhou Enlai and Deng Xiaoping, worked to\u00a0a very great\u00a0age, into their eighties. Citizens refer to the more approachable of\u00a0the Chinese leaders,\u00a0Prime Minister Wen Jiabao, as Grandpa Wen, a sobriquet he lived up to when he\u00a0personally supervised the rescue efforts during the Sichuan earthquake<\/p>\n<p>The bulk of China\u2019s industrial landscape continues to be led and\u00a0shaped by those at the\u00a0helm of state-owned enterprises. Path-breaking entrepreneurs such as\u00a0Haier\u2019s Zhang\u00a0Ruiming and Lenovo\u2019s Liu Chuanzhi are above 55 and continue to play\u00a0powerful roles in\u00a0their organizations, indeed, their industry. In the private sector,\u00a0even as the second\u00a0generation gradually takes charge, the founders of the companies\u00a0remain influential, using their contacts, influence and power to swing\u00a0decisions. These are the people who have, in the era of Opening Up,\u00a0have shaped China. And they haven\u2019t been forgotten.<\/p>\n<p>This group also\u00a0believes in looking after their ilk. It was once part of the filial\u00a0duties\u00a0imposed by Confucianism to care for one\u2019s parents when they were old, so that when\u00a0you too were old your children would in turn care for you.<\/p>\n<p>In the new\u00a0China, that old\u00a0order and sense of duty is breaking down&#8230;<\/p>\n<p>To read more, see &#8216;<a title=\"Embracing Change, Realizing Dreams\" href=\"http:\/\/www.wpp.com\/NR\/rdonlyres\/A70045BB-33DF-44CF-8D2D-B29802FE3B42\/0\/embracing_change_apr09.pdf\" target=\"_blank\">Embracing Change, Realizing Dreams<\/a>&#8216; by Ogilvy &amp; Mather Greater China.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hip Hop Grannies &nbsp; Pre-modern or traditional Chinese society placed elderly people on a\u00a0pedestal. They\u00a0were valued for their accumulated knowledge, their position within the extended\u00a0family, and the sense of history and identity which they helped the\u00a0family to develop. Respect for elderly people was an integral part of Confucian doctrine,\u00a0especially for\u00a0the family patriarch. That position has [&hellip;]<\/p>\n","protected":false},"author":574,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12792,15214,15215,15213,15217,15216],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-china","tag-china-consumers","tag-chinese-consumers","tag-marketing-in-china","tag-senior","tag-seniors"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/users\/574"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":11,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/47\/revisions\/72"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}