{"id":78,"date":"2012-06-18T05:22:39","date_gmt":"2012-06-18T12:22:39","guid":{"rendered":"http:\/\/blogs.unsw.edu.au\/marketinginasia\/?p=78"},"modified":"2012-06-27T05:33:54","modified_gmt":"2012-06-27T12:33:54","slug":"past-speaker-ford-tailoring-cars-for-the-indian-market","status":"publish","type":"post","link":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/blog\/2012\/06\/past-speaker-ford-tailoring-cars-for-the-indian-market\/","title":{"rendered":"Past Speaker: Ford Tailoring Cars for the Indian Market"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/06\/MichaelBonehamMIAaudienceview.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79 aligncenter\" src=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/06\/MichaelBonehamMIAaudienceview.jpg\" alt=\"\" width=\"720\" height=\"479\" \/><\/a><\/p>\n<p>In November 2010,\u00a0Michael Boneham, President and Managing Director of Ford India, spoke at the Marketing in Asia Speaker Series about the\u00a0challenges and opportunities of doing business for Multinationals in India.<\/p>\n<p>He used various mediums to explore the demographic, cultural,\u00a0linguistic and \u00a0religious diversity which converge to define the heterogeneity of the Indian economy and the Indian automotive industry- one\u00a0of the most dynamic across the globe.<\/p>\n<p>He also presented Ford&#8217;s launch of it&#8217;s small car, \u00a0the Figo , in\u00a02010 as a case study. This was Ford&#8217;s first foray into the segment that comprised 70%\u00a0of all vehicles sold in India. Through this case, he examined how Ford differentiated and marketed the vehicle to this segment against the backdrop of the dynamic Indian market.<\/p>\n<p>His slides can be accessed here:\u00a0<a href=\"http:\/\/blogs.unsw.edu.au\/marketinginasia\/files\/2012\/06\/Michaels-B-School-Keynote-Address-Final.pdf\" target=\"_blank\">Michael Boneham MIA Slides Final<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November 2010,\u00a0Michael Boneham, President and Managing Director of Ford India, spoke at the Marketing in Asia Speaker Series about the\u00a0challenges and opportunities of doing business for Multinationals in India. He used various mediums to explore the demographic, cultural,\u00a0linguistic and \u00a0religious diversity which converge to define the heterogeneity of the Indian economy and the Indian [&hellip;]<\/p>\n","protected":false},"author":574,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15223,15207,15224,15222],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ford","tag-marketing-in-india","tag-michael-boneham","tag-past-speaker"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/users\/574"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":10,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":109,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/posts\/78\/revisions\/109"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/marketinginasia\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}