Campaigning platforms

In one sentence

Comprehensive (but costly) software packages from which you can build customized webpages, manage your supporter database, manage donations and communications.

Interaction with stakeholders and supporters

In-depth profile created on each supporter including contact information, donor history, and online activity. Using this information emails can be personalised.

Builds profiles of supporters. Welcomes supporters with personalized email and delivers content at specific times or intervals to maximise opening rates.

Building support base

Facebook, Twitter and LinkedIn info added to supporter records, including their friends and followers, who can then be targeted to expand the campaigns support base.

Facilitates sharing the website. Sign up box on all pages. Multiple options for membership to the campaign/ ask what they're interested in/
encourage supporters to share pages. Expand support base via the social networks of current support base. Inspire supporters to host their own events. Integrates petition signers into the support base.
Search engine optimisation options. Online advertising.
Has text message opt in. Uses re-targeting, or re-marketing, a type of online advertising where advertisers target consumers based on their previous Internet actions. After a person has left a website without purchasing, donating, or taking the desired action, re-targeting serves ads to that person.

Mobilization e.g. for events, petitions, etc.

Provides tools for online petitions, organizing events and fundraising.

Online fundraising options. Create donation forms. No donation processing fees and provides options for how they give e.g. amounts, recurring donations. Online petitions. Options for not only signing but commenting.

Information dissemination

Insert information into customized formats including infographics.

Insert information into customized formats including infographics.

Public relations and media

Automatically syncs information on website with twitter and facebook.

Gathers data on reporters if they are logged in if they sign up to the organisation to gather information on it for reporting e.g. look at who has the most followers and influence using plug in feature like Attentive.ly Once this data is gathered pitches can be targeted.

Monitoring and evaluation

Provides data analytics on the level of interaction of the supporters.

Interactive engagement

Yes

Yes

Synchronous engagement

Yes

Yes

Mixed online and physical domain

Encourages supporters to host their own events.

Media format: text, video, audio

Can embed a variety of media forms in the customised website.

 Skill level / specialisation required

Geared to be user friendly with minimal technical skill required.

More complex with customisation similar to a website.