\n| \n \n\t\t\t\t\tInteraction with stakeholders and supporters<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tIn-depth profile created on each supporter including contact information, donor history, and online activity. Using this information emails can be personalised.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tBuilds profiles of supporters. Welcomes supporters with personalized email and delivers content at specific times or intervals to maximise opening rates.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tBuilding support base<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tFacebook, Twitter and LinkedIn info added to supporter records, including their friends and followers, who can then be targeted to expand the campaigns support base.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tFacilitates sharing the website. Sign up box on all pages. Multiple options for membership to the campaign\/ ask what they're interested in\/
\n\t\t\t\t\tencourage supporters to share pages. Expand support base via the social networks of current support base. Inspire supporters to host their own events. Integrates petition signers into the support base.
\n\t\t\t\t\tSearch engine optimisation options. Online advertising.
\n\t\t\t\t\tHas text message opt in. Uses re-targeting, or re-marketing, a type of online advertising where advertisers target consumers based on their previous Internet actions. After a person has left a website without purchasing, donating, or taking the desired action, re-targeting serves ads to that person.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tMobilization e.g. for events, petitions, etc.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tProvides tools for online petitions, organizing events and fundraising.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tOnline fundraising options. Create donation forms. No donation processing fees and provides options for how they give e.g. amounts, recurring donations. Online petitions. Options for not only signing but commenting.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tInformation dissemination<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tInsert information into customized formats including infographics.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tInsert information into customized formats including infographics.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tPublic relations and media<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tAutomatically syncs information on website with twitter and facebook.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tGathers data on reporters if they are logged in if they sign up to the organisation to gather information on it for reporting e.g. look at who has the most followers and influence using plug in feature like Attentive.ly Once this data is gathered pitches can be targeted.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tMonitoring and evaluation<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tProvides data analytics on the level of interaction of the supporters.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tInteractive engagement<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tYes<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tYes<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tSynchronous engagement<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tYes<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tYes<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tMixed online and physical domain<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tEncourages supporters to host their own events.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\tMedia format: text, video, audio<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tCan embed a variety of media forms in the customised website.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n\n| \n \n\t\t\t\t\t Skill level \/ specialisation required<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tGeared to be user friendly with minimal technical skill required.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n | \n \n\t\t\t\t\tMore complex with customisation similar to a website.<\/span>\n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"See also: dogooder https:\/\/dogooder.co\/ Attribute NationBuilder Salsa In one sentence Comprehensive (but costly) software packages from which you can build customized webpages, manage your supporter database, manage donations and communications. Interaction with stakeholders and supporters In-depth profile created on each supporter including contact information,…<\/p>\n","protected":false},"author":100941,"featured_media":0,"parent":28,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-139","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/pages\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/users\/100941"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":14,"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/pages\/139\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/pages\/139\/revisions\/271"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/pages\/28"}],"wp:attachment":[{"href":"https:\/\/blogs.unsw.edu.au\/policyandadvocacy\/wp-json\/wp\/v2\/media?parent=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} | | | | | | | | | | |