Anyone would be hard-pressed to find an industry today that has not been impacted by the rise of social media. There have been a great many successful technological advancements and developments that have revolutionized the world in one way or another, but not many of them have impacted practically every aspect and industry of modern life. It takes a truly astounding feat of technology to work that kind of magic. And yet, social media has done it. Its initial use was to provide connectivity across vast oceans and time zones. Now, however, social media has evolved to branch out, maintaining its core value of connectivity and using that value to extend its reaches, becoming at once a network of connectivity platforms as well as being a marketing platform, an advice platform, and a virtual world-renowned system of consumption and travel. Healthcare companies (like Vital Nutrients) as well as healthcare professionals (like physicians, surgeons, and other medical professionals) are realizing the value of social media as a marketing tool for the industry.
For years, social media has steadily built a reputation around being the ultimate gateway for international communication. Gone are the days that individuals used to have to rely on handwritten letters and weeks – sometimes months – of waiting before the response arrived back in their hands. These days, all it takes is a message on a mobile phone, the click of a single button, and the person on the other end of the message stream gets an instantaneous message. It is a miraculous feat of technological advancement, and it is one that has been taking the world by storm ever since.
Every industry in current existence operates using social media in some form: businesses use it as the modern marketing giant to elevate their exposure, artists and musicians use it to connect with their fans and increase their audience on a potentially global scale, education uses it as a support system for students and educators, alike, and so on and so forth. Healthcare is one of the most significantly affected industries of them all. Social media is now largely hailed as the future of healthcare. There are a few reasons for that.
More than anything else, social media is important to the future of the healthcare sector because it is the most globally-renowned way for support and utilization for the youngest generations (and, consequently, future generations as well). Millennials are already proving that they rely on social media to take care of most aspects of their lives. For example, up to 93% of millennials, while decidedly focused on achieving a healthy lifestyle, also admit that they do not go out of their way to schedule appointments with healthcare professionals.
Instead, they take to social media to send private messages to their friends or even to post public status’ asking if any of their connections experience similar (or the exact same) symptoms, and what they did when it occurred. Millennials are just the first of a technologically-efficient batch of future generations, and they are the perfect example of why social media works for healthcare; if young people are going to take to social media platforms to take care of their ailments and symptoms, then the industry itself should embrace the system that is steadily moving into consistent (if not constant) play.
Thankfully, the industry itself is embracing social media. Healthcare providers now use social media as a research tool. As many as 88% of physicians and other healthcare professionals use social media to research medical devices, healthcare information, and biotech data. Medical professionals (not unlike the professionals of other fields) use social media as a mean of exploration not only of the latest in the medical field and patient base, but as a way to connect with their fellow practitioners.
The tides have turned, and the health industry has found itself in a position of transition, teetering awkwardly but certainly between the traditions of the past and the modernization of the future. Along with the rest of the world, the healthcare sector has been forced into a position of gradual realization. This realization means that the industry is openly embracing new concepts and methods of technological advancement – social media included – that can make the healthcare industry more convenient and easy to access for patients, and more wholesome and communicative for healthcare professionals. This is a truly unique time to be involved in healthcare, and it is one that is ripe with good intention and revolutionary ideas. The sole aim of the technology behind social media is to make all it disrupts more capable, more reliable, more efficient.
Since the dawn of its inception, social media has consistently proven its value as a tool for both social connection and industry realization and adaption. The healthcare industry in particular has not only taken note of the potential that social media holds to strengthen and expand the sector, but it has finally begun to embrace it and run with it. The healthcare industry is being revolutionized by social media, allowing it to take hold and bring the industry to new heights. Through social media, both patients and medical professionals can use social connectivity platforms to embolden their positions, to make things infinitely more convenient, and to allow a more solid foundation for the industry’s future.