Since its inception, social media has gone on to enjoy a thriving life as the world’s largest global network for communication. Prior to the rise of social media platforms, instantaneous communication was limited (phone calls, texts, emails) and often expensive. When social media platforms first began springing out of the woodwork, however, instant global connection became [practically] free and easier than it had ever been before. As social media grained traction and became the foundation for tens of millions of conversations worldwide, our dependency on technology began to become more pronounced. Over time, traditionally brick and mortar businesses were expanding – or making an entirely clean cut move – to the online stratosphere. As consumers became more digitally focused, businesses and whole industries were forced to evolve and realign with the way the world was moving, in a bid to remain relevant and survive the changing times that were afoot. Gradually, digital marketing came into play. Modern businesses took note of what consumers expected, and they worked with the expectations.

In the past, consumers had experienced the shift from traditional brick and mortar stores to online websites (with the traditional stores still intact and serving as additional sources of revenue). Because of consumers’ experience with upscale digitalisation, they began to grow more attached to their devices and their digital communications. While this effectively removed them more from the real world around them, it gave them an innate sense of instantaneous connection that made them feel more connected than ever. Because consumers began using their digital devices and their socials more often, the smart businesses realised that to have significant impact on their target demographic, they would have to embrace digitalisation and social media. Welcome to social media marketing. As 2019’s reigning modern marketing strategy, social media marketing has been nudged into place because of its virtually unlimited potential for global reach.

Social media is a brilliant marketing strategy – if it is done correctly. At the end of the day, digital marketing strategies seem simple, but realistically they take a lot of work. think of it like this. Social media has given consumers a global level of potential, and that potential means that there is a literal world of opportunities available to them. With so many options, simply having a presence on social media platforms is obviously not enough for a business to really shine and thrive. Social media marketing is all about instant connection. Consumers want to know that they are getting the most up-to-date information always, and that if they comment on an Instagram post asking for product details or availability, they will be given an answer instantaneously. Social media marketing is difficult, it is time consuming. It demands acute attention and consistent dedication. For this reason, many businesses end up hiring a professional digital agency to elevate their business’ reputation via social media marketing.

When it comes down to it, marketing is all about connection and attention to detail. What social media marketing provides businesses with is a digital log and categorisation of what exactly its consumers want, expect, do like, do not like, etc. The underlying power in social media as a modern marketing strategy lies in attention to detail. And this is why social media marketing is the top digital marketing strategy going into 2019. Every marketing or advertising strategy faces the potential risk of falling short, of not having enough impact to be survive past a few months, let alone a full calendar year. But social media marketing has not only proven itself to be a long-lived success, but has more than gone the distance, having edged its way further up the digital marketing ladder every other month. Needless to say, social media’s top place in the digital marketing landscape this year is more than earned – it is profoundly deserved.

Social media was created solely to be a global network of digital communication platforms when it first came to fruition. As hundreds of users grew to become tens of millions of users, the rest of the world was experiencing a pivotal digital shift that shocked businesses and whole industries into focus, forcing them to evolve and realign as well. The modern consumer was fast becoming more and more inherently focused on digitalisation, and so businesses took note of this shift in focus and used it to their advantage. The result? Widespread digital marketing. Each year, digital marketing strategies move in and out of focus as the mainstream marketing tactics for the coming calendar year. While most of them move out of the spotlight as new strategies shift into place, digital marketing concepts like social media marketing remain to have a strong presence in the market. When consumers spend more time than ever on their phones, it should come as no surprise that social media marketing is the reigning champ in 2019’s global marketing landscape.