For as long as it has been around, social media has been a prominent force in the modern world. Originally designed to be an online network of international communication platforms, social media was influential from its very beginning. Before social media, communication on an international level was not only more expensive, but also more time-consuming. The means of international communication were largely (if not entirely) dependent on letters sent across oceans via boats, and then through the sky via planes. When the dawn of the worldwide web brought with it email and social media, people were slow to adapt in the beginning. The unfamiliarity with these ideals was daunting to begin with – and understandably so. But over time, as is so often the case, people began to become more comfortable with social media, and it was not long before international communication was forever changed for the better by social media. Social media has proven to be an immensely positive innovation time and again, and it only continues to prove its worth again and again.

As the years went on, social media continued to flourish and thrive, to the point where it became one of the fronts that individuals the world over invested more and more of their time in. As widespread digitalisation continued to take the world over from the inside out, businesses began to notice that their consumers were not responding to their advertising efforts as often as they usually did. It did not take long to figure out that a large part of that was due to consumers’ growing obsession with social media. So, the smart businesses began to toy with the idea of using social media as a key digital marketing concept. By this point, digital marketing and advertising efforts were not uncommon, and the idea of bringing social media into the fold made sense. So, they did exactly that. That is when social media really fell into its reputation of being a multitool in the digital age, and it only got better from there. While the humble beginnings of social media as a marketing tactic were positive, they were nothing compared to what was to come.

Aptly called social media marketing, this frontier in digital marketing proved itself early on to be a prominent force that just kept on building momentum over the years. Social media marketing allowed businesses and entire industries to stay in the forefront of their consumers’ minds and thoughts, by effectively placed themselves into the environment they now utilised the most. Through social media, there was the capability to become a central focus of consumers once more, with seemingly little widespread effort required to do so. Businesses of all shapes and sizes found themselves becoming more and more popular with consumers through their use of social media marketing. And what is more, consumers loved it. The power in social media marketing is balancing personalisation and widespread effect, ideals that are achieved through comments, likes, messages, reactions, follows, and live streams.

Now, social media is referred to as one of the most broadly adaptable multitools of the digital age. Today, social media marketing is used by businesses across varying industries, and it has more than earned its place in the digital advertising and marketing hall of fame. These days, there is a place and an opportunity for everything to be marketed via social media. Social media essentially provides the single largest digital marketing platform in the world. It does not necessarily matter what the business plan centres around. Whether it is a professional assignment writing service, a fashion boutique, a humanitarian project, or an automotive empire (to name a few examples), having a handle on social media marketing essentially gives businesses the world over the power of having a direct line to their consumers, and their competition in the same wavelength. It is a unique digital marketing concept, to have it all in one place, but it has proven to be effective time and again. And it continues to even now.

Social media was first designed and intended to be a front for instantaneous global communication by virtual standards. With the rise of the worldwide web, came the subsequent surge of social media. It did not take long before social media had successfully established itself as the leading frontier in global communications around the world. And over the years, as the world continued to propel further towards digitalisation, it became exceedingly obvious that social media had the potential to flourish and thrive not only in its originally intended axis, but outside of that scope as well. When businesses the world over started to realise that their consumers were spending more time investing in their social media news feeds than the world immediately around them, they started to make use of social media as a prospective digital marketing concept. It took off, and today, social media marketing is arguably the biggest digital marketing strategy in all the world.