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Author Archives: thedigitalageblog

Erasing the line between e-commerce and social media

The process of retail selling and shopping started a hundred years ago, and it has evolved to the extent that consumers are now able to get their daily essentials by means of the internet and have them delivered to their doorstep the next…

How Blockchain Technology is Changing the Healthcare Industry

Our global society has been quickly advancing the world through technological inventions and discoveries during the 21st century. Though new pharmaceuticals, medical equipment, and services have improved the healthcare industry, it has yet to be systemically altered. But these shortcomings in the healthcare…

How blockchain has impacted the housing industry

Houses have come a long way since the early days of mankind – from the Stone Age caves and prehistoric tents made from mammoth skins, to the technological wonders we are living in today. Technology has allowed homes to go from merely a…

Time to Log Out: How FOMO is Driving Social Media Addiction

Too much of anything is never good for you, but social media seems to come with a pulling power to keep users wanting more, leaving many helplessly hooked before they know it. The sight of people constantly staring down at their smartphones in…

The pitfalls and advantages of examinations moving online

Last month’s Naplan failure – which saw up to 60 percent of the Australian school students undertaking the online test experience connectivity issues and other technical glitches – has resulted in the widespread call to reassess how nationwide mandatory testing is delivered.  State…

Blockchain and its evolution into leading security frontier

Blockchain is perhaps one of the most controversial technological advancements in recent history, but it is also one of the most valuable of them all. When blockchain was first introduced to the world, it was on the basis of it functioning and thriving as…

The surging rise of social media from global communication network to digital marketing powerhouse

Since the dawn of its inception, social media has enjoyed a steady evolution as the world’s most successful and widely utilised international network for global communications. In recent history, that evolution has taken a new turn, not only strengthening as its original intention, but expanding…

Delving into the power of social media marketing

For as long as it has been around, social media has been a prominent force in the modern world. Originally designed to be an online network of international communication platforms, social media was influential from its very beginning. Before social media, communication on an international…

Benefits of social media as a prominent digital marketing tool

Modern businesses function and thrive in a much different way than past eras of business do. These days, the modern world is all about digitalisation and technological advancement, and those same key values have wound up being mirrored in the landscape of business. There…

Blockchain in digital marketing

Now that we live in the age of digital domination, it is no surprise that digitalisation has found its way into every aspect of modern life, every nook and cranny. In the world of business and the global marketplace, digital and technological advancement have found…

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The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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