at the University of New South Wales

Category Archives: Marketing & Communications

Humanizing Your Brand in a World of Impersonal Digital Marketing

For companies that do the bulk of their business online, one of the major challenges is developing a brand image that’s comfortable and relatable. And while it’s hard work, you need to make sure you’re humanizing your brand in a manner that connects…

The Role of Digital Communication in Connecting Attorneys and Millennials

It wasn’t that long ago that we were talking about millennials in a futuristic manner. We were predicting what they would become and how they would impact the consumer marketplace. Now it’s 2018, and millennials are all grown up. They represent a large…

How social media is infiltrating the property market

Technology-based platforms have been a steadfast way to communicate and socialise for years now. Facebook allows users to share status’, pictures, videos, and comment on one another’s walls or opt to chat privately via messenger. Instagram provides users with an aesthetically-based platform on…

Let’s All Play a Game

If you live in a major city you may have been offered a flyer by an Uber representative while walking around the central business district. What did the flyer offer? Free rides of up to a certain value when you sign up. Just…

How social media accounts are becoming an asset

These days, it’s possible to build a career as a social media manager, or social media strategist. These experts help major brands or organizations build up their social presence and increase visibility through online social channels. But the importance of social media skills…

Analytics in a world of social media strategy

It’s undeniable that social media has become one of the most powerful marketing tactics a company can adopt. Social media has allowed companies (and individuals) to enter new markets that before would have been impossible. The advantages a business can harness from using…

The flux state of the marketing world

Social Media and business goals need to necessarily blend to maximise Return on Investment for businesses The world of marketing is in a state of flux. The days that a company advertised a product in print or electronic media with a “spray and…

Social Media Communication Isn’t Perfect: 7 Key Challenges to Overcome

Social media has quickly become an essential staple for the marketing and communications strategies of big and small companies alike. Originally considered to be a gimmick or a fad, social media marketing has come into its own, with an annual spend of nearly…

White papers are fast becoming 2018’s social media strategy

Whether we like it or not, social media has become essential to advertising both products and services. As a result, more and more businesses of all sizes and at all stages have had to incorporate a social media strategy. Depending on what exactly…

Social media and the rise of online subscription businesses

The Internet has transformed immensely from what it was in its infancy. From just a network to share information and communicate between select individuals and organizations, almost all the Internet’s current users are ordinary civilians who use it for some form of communication…

About

The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

Browse Past Articles

Contribute

If you are enrolled in any school within UNSW and you would like to submit your article for publication, please contact us.

UNSW