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Category Archives: Social Media

Erasing the line between e-commerce and social media

The process of retail selling and shopping started a hundred years ago, and it has evolved to the extent that consumers are now able to get their daily essentials by means of the internet and have them delivered to their doorstep the next…

Time to Log Out: How FOMO is Driving Social Media Addiction

Too much of anything is never good for you, but social media seems to come with a pulling power to keep users wanting more, leaving many helplessly hooked before they know it. The sight of people constantly staring down at their smartphones in…

The surging rise of social media from global communication network to digital marketing powerhouse

Since the dawn of its inception, social media has enjoyed a steady evolution as the world’s most successful and widely utilised international network for global communications. In recent history, that evolution has taken a new turn, not only strengthening as its original intention, but expanding…

Benefits of social media as a prominent digital marketing tool

Modern businesses function and thrive in a much different way than past eras of business do. These days, the modern world is all about digitalisation and technological advancement, and those same key values have wound up being mirrored in the landscape of business. There…

Ecommerce and social media have evolved Australia’s fashion industry

The fashion industry is no stranger to innovations and evolutions that have made their impact in exciting and unique ways. All over the world, the industry has been resilient in the face of these innovations and evolutions. Here in Australia, the innovations keep on…

Social media a core contributor to rise of sustainable Aussie fashion

We live in a world that is more environmentally conscious than ever. Everything from basic garden supplies and the clothes on our backs, to the way we get from point A to point B, and everything in between, is more carefully considered. Interestingly, we are…

Social media has increased young Australians’ awareness of environmental pollution

In this modern world where technology entirely and positively dominates, it should come as no surprise that we are more connected than ever (in many ways, it absolutely comes with the territory). Before the days of technological dominance fell into place, we were no…

Does social media impact Australians’ choice to move interstate?

Moving is always (generally) a big deal. Moving interstate, on the other hand, is another thing altogether. When it comes to making such a massive decision, there are many points and movements to consider. Personal circumstance, professional career and income, priorities, and more all…

Social media becomes modern world’s leading digital marketing tactic

In all its reaches and scopes, technology has been changing the world for decades. It will continue to do so, considering the fact that we are now free diving into the digital era. This impending era is one that is hinged on technologies…

The Desire For Privacy – And Will It Mean The End Of Social Media As We Know It?

By 2025, it is predicted that Musical.ly will overtake Snapchat, Vero will supersede Instagram, and that Facebook – which markets itself as a public space designed to bring communities together – will supposedly become a more privacy-focused platform. Consumers are taking control of…

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The Digital Age publishes informative articles and research findings that elaborate on how the internet and social media have transformed businesses, communications and information systems in the millennial era. Established in 2017, The Digital Age aims to become an impactful and lasting publication for all UNSW Information Systems and Business Students.

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