The year is 2019. Almost everything is done through the internet from basic search to data retrieval. Most industries from medicine, telecommunications, transport and finance have leaned towards the automatization of processes and slowly leaving behind manual methods. Long gone are the days of yellow pages, and most people seek the answers to most questions by typing in the keyword in search engine sites. Whether it’s to look up for the newest shows to binge watch in Netflix or the phone number of the pizza restaurant in your area, hundreds of results come up in the blink of an eye. Not only is it a fast process, the results are also more accurate and offer more data.
As a business owner, your main goal is for your brand to be recognized and to reach out a huge number of consumers. Most entrepreneurs from the start-up category to household brands have started to invest their efforts in the ecommerce platform and have resorted to gain visibility in social media apps such as Facebook, Instagram, Twitter, Pinterest and Snapchat. While it’s a jungle out there in the internet with the fierce competition of brand visibility and search ranking, there are a few tricks which can help boost your rankings and help you stay ahead of the competition.
If you have been in the ecommerce business for some time now, you’re already familiar with using SEO as a tool to increase rankings. As Google Ads continues to update its rules and features such as Google Ad Manager, which combines both DoubleClick Ad Exchange and DoubleClick for Publishers and helps users inventory, manage and report their advertising campaigns and the application of advanced machine learning to their platform, industries need to continuously keep track of the changes to stay ahead of the game.
Anyone who has been acquainted with SEO knows the basics such as keyword-based content and the use of backlinks to increase rankings. These techniques are referred to as on-page and content SEO. However, to get the most out of SEO, web owners should focus on technical SEO to ensure that their website is in sync with the rules and guidelines of search engines. As the term suggests, technical SEO is a fundamental part of your website and helps Google determine the content of your website using website and server optimizations.
An example is Google’s mobile-first indexing, which requires sites to have their own structured mobile version while still retaining the high-quality text and visual content of the desktop version. Another factor is the load time of your site which affects customer engagement, bounce rates and time spent on your site. If Google can detect users leaving your site after a few seconds due to lag or errors, your site rating will instantly drop down. Backlinks are one of SEO’s basic applications but should only contain simple characters with proper spacing and hyphen. Most importantly, beware of broken links and site errors as these may penalize your site and affect your rankings. A duplicate site content will not only be grounds for plagiarism, it will also draw flak from the search engine giant.
Technical SEO can be done by yourself without the assistance of any third-party service app. However, it requires expert knowledge in order to set up your website in the right way that will coincide with the rules of technical SEO.
Nick Cavarretta is an SEO consultant and search optimization specialist from Sydney who has over 15 years of experience under his wing. With beginnings as a web developer, he was able to provide clients with full branded solutions such as web development, web/email hosting, logo design and providing domains names to various events. He also offers all types of web hosting and cloud hosting solutions especially if you’re looking to host on an Australian IP address within Sydney and Melbourne.
He has been working in online marketing for 10 years now with affiliations in Shopify and WooCommerce. If you run an ecommerce site, Nick Cavarretta’s expertise will help you maximize your profits and expand your business. He considers Search Optimization as his strong suit with the bulk of his knowledge in the field specifically in SEO, technical SEO, Link Building, Semantic Relevancy. Linked Data, Structured Data, Knowledge Graph and Local Targeting (Maps), Paid Search such as Adwords, Content PPC, Social PPC (Facebook & Instagram) and publishing, writing and database access of Press Releases. He has been extensively learning SEO for the past eight years and is also certified by Google for successfully completing the Online Marketing Fundamentals course.
If you want your brand to be the first thing people will see when searching for your kind of service or product, work with a professional who will help you navigate the complex SEO industry while providing a few tricks to increase your website performance. No one else can get the job done as efficiently as Nick Cavarretta does. Clients have been raving about the service he has given and how he was able to help startup companies gain ground on the ecommerce market. Optimize your business, help it achieve great heights and let it grow by reaching out to Nick Cavarretta today.