This program gives an overview of doing business in China, including an introduction to the Chinese economy, history and culture. Modules and seminars on a wide range of topics allow the students to:
Understand the driving force of China’s economic growth phenomenon over the last 30 years and the future
Appreciate the uniqueness of the Chinese market, organizations, and social structure
Learn how firms conduct marketing, branding, human resource and strategic management in China
There are many advantages to be gained by studying in the DBIC program.
Well-designed course structure and high quality faculty will ensure a successful program.
Case discussion and debates to engage student participation
Interaction with local students gives a chance to get a broad picture of China
Basic Mandarin course helps students to navigate during their stay in Beijing
Beijing, as the host city of the summer Olympics in 2008, is an extremely exciting and vibrant city to be in.
The program includes lectures, case studies, company visits, city tours and cultural events etc. The general program description will give you the overview about the program.
Application Deadline: March 1, 2012
Further information can be found in the following hyperlink: http://www1.gsm.pku.edu.cn/article/360/7956.html
Application forms can be obtained from Michelle Kofod m.kofod@unsw.edu.au
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