The concept
We called it a coopetition (i.e. cooperative competition), because participants act as consultants to help a company find the optimal solution to its multifaceted problems of social entrepreneurship, marketing, innovation management, and corporate finance. They’ll have 48 hours to work through 4 interrelated cases, identifying key priorities, weighing benefits and addressing risks. They’ll all go through an open bidding process aiming to get to the final round, in which two semi-finalist teams present their detailed analysis and recommendations to the company. The depth of analysis for each individual case, the soundness of integrated solution, and the quality of written report as well as oral presentations will determine which team wins this coopetition.
The format
Each team should consist of 4 students majoring in social entrepreneurship, marketing, innovation management, and corporate finance (called 4 functional experts) and their accompanying coach.
Before the competition begins, the participants will take part in various workshops and team building activities.
On the presentation day, each team will give a 15-minute presentation intended to convince the judges that they completely understand the key issues and are able to find the best solutions for the company. The three best teams from the first round will have 50 minutes to prove that their advice is the best.
Requirements
April 25th 2015 – May 1st 2015
More details
For more details view IGC’s website at http://igchec.com/ OR contact academics@igchec.com
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