CETT Barcelona International Winter School will be holding 3 short courses over 2 weeks in January 2012.
PERIOD: 9th-20th January 2012
LANGUAGE OF INSTRUCTION: English
CULTURAL AND URBAN TRENDS IN A GLOBAL ENVIRONMENT
- Barcelona: Experiences of a destination in permanent evolution
- Changes in consumer behavior and its impact on tourism promotion: Destination branding
- The functions of mediators in product conceptualization: the role of co-creation.
EXPERIENCE MANAGEMENT: REALITIES OF A WINTERSPORTS DESTINATION
- Snow destinations marketing & operations: facing new challenges
- Exploiting opportunities in low & high seasons: creativity in product development and commercialization
- Environmental Management & Sustainability
MEDITERRANEAN CULINARY ARTS: BUILDING BUSINESS COMPETITIVENESS
- Food products as a tool for the positioning, branding and identification of a destination.
- Coexistence of different business models within an industry: the case of a Catalan wine region.
- Marketing & Sales strategies: the potential of gastronomic resources
HOW TO APPLY: UNSW students wishing to apply go to:
http://www.international.unsw.edu.au/outbound-opportunities/apply-global/
FOR FURTHER INFORMATION:
Contact:
Judit Hidalgo Executive Director ACC1Ó Sydney
Phone: 02 9299 9234
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