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Marketing in Asia


The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.

This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.

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December 11th, 2014 · No Comments · Uncategorized

Below are some selected photos from the Marketing in Asia event on Wednesday 1st of October 2014. The event was a success with marketing academics, MBA and Masters students, ASB alumni and industry professionals hearing from Ms. Christine Holgate, Chief Executive Officer for Blackmores. Ms Holgate shared with us her insights into the challenges and […]

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The Challenges (and Rewards) in Penetrating the Asian Health Supplements Market: The Case of Blackmores

September 4th, 2014 · No Comments · Uncategorized

In 2014, we invite you to attend our Marketing in Asia Speaker Series where Christine Holgate, Chief Executive Officer for Blackmores will speak about ‘The Challenges (and rewards) in Penetrating the Asian Health Supplements Market: The Case of Blackmores’ EVENT DETAILS Date: Wednesday 1 October, 2014 Time: 12.00 to 1.30 pm, followed by lunch for attendees […]

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Photos from Innovation in Asia: 7-Eleven Taiwan’s Strategic Transformation

April 6th, 2014 · No Comments · Uncategorized

Below are some selected photos from the Marketing in Asia event on Tuesday 25th of March 2014. The event was a success with marketing academics, MBA and Masters students, ASB alumni and industry professionals hearing from Mr. Edward Tu, Director of Public Affairs for Uni-President Enterprises Corp. Mr Tu shared with us his insights into […]

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Innovation in Asia: 7-Eleven Taiwan’s Strategic Transformation

February 24th, 2014 · No Comments · Uncategorized

In 2014, we invite you to attend our Marketing in Asia Speaker Series where Edward Tu, Director of Public Affairs for Uni-President Enterprises Corp will speak about ‘Innovation in Asia: 7-Eleven Taiwan’s Strategic Transformation from traditional convenience store to service centre’. EVENT DETAILS Date: Tuesday 25 March, 2014 Time: 12.00 to 1.30 pm, followed by lunch […]

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Marketing for Success in Vietnam – Huynh Ba Chan Nhu, Deputy MD of Axis Research

February 28th, 2013 · No Comments · Uncategorized

In 2013, the Marketing in Asia Speaker Series brings you a lunch time talk by the Deputy MD of Axis Research, Huynh Ba Chan Nhu, titled ‘Marketing Insights and Opportunities for Success in Vietnam’. The event is on Tuesday 26th March at 12-2pm and is open to students at the Australian School of Business, academics and industry professionals. Lunch and refreshments […]

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