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Marketing in Asia


The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.

This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.

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December 11th, 2014 · No Comments · Uncategorized

Below are some selected photos from the Marketing in Asia event on Wednesday 1st of October 2014. The event was a success with marketing academics, MBA and Masters students, ASB alumni and industry professionals hearing from Ms. Christine Holgate, Chief Executive Officer for Blackmores. Ms Holgate shared with us her insights into the challenges and […]

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The Challenges (and Rewards) in Penetrating the Asian Health Supplements Market: The Case of Blackmores

September 4th, 2014 · No Comments · Uncategorized

In 2014, we invite you to attend our Marketing in Asia Speaker Series where Christine Holgate, Chief Executive Officer for Blackmores will speak about ‘The Challenges (and rewards) in Penetrating the Asian Health Supplements Market: The Case of Blackmores’ EVENT DETAILS Date: Wednesday 1 October, 2014 Time: 12.00 to 1.30 pm, followed by lunch for attendees […]

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Photos from Innovation in Asia: 7-Eleven Taiwan’s Strategic Transformation

April 6th, 2014 · No Comments · Uncategorized

Below are some selected photos from the Marketing in Asia event on Tuesday 25th of March 2014. The event was a success with marketing academics, MBA and Masters students, ASB alumni and industry professionals hearing from Mr. Edward Tu, Director of Public Affairs for Uni-President Enterprises Corp. Mr Tu shared with us his insights into […]

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Innovation in Asia: 7-Eleven Taiwan’s Strategic Transformation

February 24th, 2014 · No Comments · Uncategorized

In 2014, we invite you to attend our Marketing in Asia Speaker Series where Edward Tu, Director of Public Affairs for Uni-President Enterprises Corp will speak about ‘Innovation in Asia: 7-Eleven Taiwan’s Strategic Transformation from traditional convenience store to service centre’. EVENT DETAILS Date: Tuesday 25 March, 2014 Time: 12.00 to 1.30 pm, followed by lunch […]

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Photos from Marketing in Vietnam event

April 1st, 2013 · No Comments · Uncategorized

Below are some selected shots from the event on Tuesday 26th March 2013.  Marketing academics, students and industry professionals joined the MD of Axis research, Huynh Ba Chan Nhu for her presentation on the marketing insights and opportunities in Vietnam. Photography courtesy of Bhuminan Piyathasanan                    

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Marketing for Success in Vietnam – Huynh Ba Chan Nhu, Deputy MD of Axis Research

February 28th, 2013 · No Comments · Uncategorized

In 2013, the Marketing in Asia Speaker Series brings you a lunch time talk by the Deputy MD of Axis Research, Huynh Ba Chan Nhu, titled ‘Marketing Insights and Opportunities for Success in Vietnam’. The event is on Tuesday 26th March at 12-2pm and is open to students at the Australian School of Business, academics and industry professionals. Lunch and refreshments […]

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Photos from Beyond Bollywood

October 31st, 2012 · No Comments · Uncategorized

On Fridy 26th October, Marketing and film academics, students and industry professionals gathered at the Australian School of Business lounge for presentations by Partho Sen-Gupta and Ashish Sinha on Bollywood Cinema. These are some selected shots from the evening.   Julien, Partho and Ashish chatting before the presentations Attendees networking before the presentations     […]

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Photos from the Myth of the Brand in Asia Lunch Time Talk

October 10th, 2012 · No Comments · Uncategorized

On Tuesday 2nd October, around 50 UNSW Marketing students and academics joined James Parsons for his lunch time talk on the Myth of the Brand in Asia. James’s presentation centred around the argument that the West’s conceptualisation of the ‘individual/the person’ and its relationship with ‘the Brand’ is very different to the Asian approach. The […]

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Beyond Bollywood- Marketing the New Wave of Indian Cinema

September 10th, 2012 · No Comments · Uncategorized

Join us for an evening of film and discussion with award-winning Indian film-maker Partho Sen-Gupta and the Head of the School of Marketing at the Australian School of Business Ashish Sinha. Date: Friday 26th October Time: 5pm – 8pm Venue: Australian School of Business Level 6 Business Lounge Cost: FREE; finger food and drinks will be provided […]

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The Myth of the Brand in Asia-James Parsons MD of Flamingo Group Asia

August 30th, 2012 · No Comments · Uncategorized

As a part of the Marketing in Asia Speaker Series 2012,  James Parsons, MD of Flamingo Group Asia, will be presenting a lunch time talk on Branding in Asia, 2nd of October starting at 11:00 am.  This event is open to students at the Australian School of Business, academics and industry professionals. Summary: Whilst the Western world […]

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