In 2014, we invite you to attend our Marketing in Asia Speaker Series where Christine Holgate, Chief Executive Officer for Blackmores will speak about ‘The Challenges (and rewards) in Penetrating the Asian Health Supplements Market: The Case of Blackmores’
EVENT DETAILS
Date: Wednesday 1 October, 2014
Time: 12.00 to 1.30 pm, followed by lunch for attendees from 1.30 – 2.30pm
Location: Business Lounge, Level 6, ASB Building, University of New South Wales (UNSW)
Cost: Free
Places are limited, so please register ASAP to secure your attendance by emailing Jeffrey Zhou at jeffrey.zhou@student.unsw.edu.au
LECTURE SUMMARY
Blackmores has been an industry leader in Australia for some 70 years, and is perhaps best known amongst consumers for its extensive range of vitamin, herbal and mineral supplements (VHMS). With a vision based on founder Maurice Blackmore’s beliefs, Blackmores is passionate about natural health and inspires people to take control of, and invest in, their health and wellbeing. It is a leader in the region in developing and marketing innovative products and services that deliver a more natural approach to health, based on their expertise in vitamins, minerals, herbs and other nutrients. Listed on the ASX in 1985, Blackmores is a market leader in Australia and New Zealand. More recently it has gained a growing position in Asia (Thailand, Malaysia, Hong Kong, Singapore, Taiwan and South Korea) where trust in the brand, consumers desire to take a greater responsibility for their health, and a growing acceptance of complimentary medicines has been instrumental in gaining a foothold in these markets. However consumer behaviour, the registration process and regulatory environment in each market is unique, meaning that Blackmores cannot sell a homogeneous product range throughout the region.
Christine Holgate, CEO will discuss the entry strategy and challenges Blackmores faced as they entered South East Asia markets with their range of health supplement products.
MARKETING IN ASIA SPEAKER SERIES INFORMATION
Recognising the growing importance of Asia, the School of Marketing at the Australian School of Business, UNSW, introduced the Marketing in Asia Speaker Series in 2009. The program offers a unique opportunity for academic experts, business leaders and marketing professionals to get together and engage in an inspiring dialogue and share new ideas. This program highlights the most important economies in the Asia-Pacific region. As Asian countries secure an increasingly significant role in shaping the world’s economy, it is imperative that companies and business players stay informed of different consumer trends and marketing issues in the region. In the first few years of our speaker series we invited highly qualified speakers from India, China, Vietnam and Indonesia to share their valuable insights on the different marketing issues and trends in their respective countries, and to evaluate the importance of these markets for Australian companies. The speakers have also examined specific strategies taken by successful companies in their markets. The Speaker Series is attended not only by academics and business leaders, but also by Australian School of Business alumni from various industry backgrounds.
SPEAKER BACKGROUND
Christine has over 29 years of international sales and marketing experience in highly regulated industries, including telecommunications, finance, media and healthcare. Christine was appointed to her current role as Chief Executive Officer by the Board in November 2008.
She has held numerous board and senior management positions, working in Asia, the Americas and Australia. Christine’s prime responsibilities have been leading teams through significant change, growth and start-up. Christine has three post graduate diplomas in Management, Marketing, and Purchasing and Supply; and a Masters Degree in Business Administration (MBA). Christine is also currently a Non-Executive Director for Ten Network Holdings Limited. Christine was awarded the 2011 (inaugural) International Executive Study Scholarship by Chief Executive Women and the Women’s Leadership Institute Australia, and was honoured with the Rotary Paul Harris Award in 2013.
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