On Tuesday 2nd October, around 50 UNSW Marketing students and academics joined James Parsons for his lunch time talk on the Myth of the Brand in Asia.
James’s presentation centred around the argument that the West’s conceptualisation of the ‘individual/the person’ and its relationship with ‘the Brand’ is very different to the Asian approach. The talk was enlightening, thoughtful and even generated some heated debate in parts.
The PDF of his slides can be downloaded here: Myth of the brand in Asia PDF
Julien introducing James
James presenting
Student and academic audience
Lunch and continuing discussions
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