UNSW Logo UNSW ASB Logo
Marketing in Asia


The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.

This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.

Featured Links

Past speakers Past speakers
School of MarketingSchool of Marketing
ASB EventsASB Events

Entries Tagged as 'michael boneham'

Speaker Update: Ford Creating Jobs in India

June 21st, 2012 · No Comments · Uncategorized

In this interview recorded in early 2012, Michael Boneham responds to New Delhi Correspondent Richard Lindell’s questions about the current challenges of doing business in India. He reiterates his confidence in the growth prospects for India’s auto market and stresses the need for stability in policy matters and labour relations. http://www.youtube.com/watch?v=H43CuqXeSg0

[Read more →]

Tags:·····

Past Speaker: Ford Tailoring Cars for the Indian Market

June 18th, 2012 · No Comments · Uncategorized

In November 2010, Michael Boneham, President and Managing Director of Ford India, spoke at the Marketing in Asia Speaker Series about the challenges and opportunities of doing business for Multinationals in India. He used various mediums to explore the demographic, cultural, linguistic and  religious diversity which converge to define the heterogeneity of the Indian economy and the Indian […]

[Read more →]

Tags:···