There is compelling evidence that incidents of customer rage are on the rise, and not just in Western societies. Changing social and economic conditions in Asia (e.g., emerging consumerism and rising wealth in China) have spawned the emergence of customer rage incidents in wide variety of societies. Drawing from a survey of 982 customers in […]
The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.
This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.
Featured Links
Past speakers
School of Marketing
ASB Events