http://youtu.be/K1RqyVAEJ4U Tom Doctoroff, North Asia Area Director of JWT advertising firm, writes “Within the next several years, China’s “gray” (50+) marketwill be the most potent spending demographic on the planet. By 2025, there will be more than 500 million “mature” Chinese consumers, up from 300 million today, or almost 36% of the Chinese population, up from 21% now. Their […]

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Hip Hop Grannies   Pre-modern or traditional Chinese society placed elderly people on a pedestal. They were valued for their accumulated knowledge, their position within the extended family, and the sense of history and identity which they helped the family to develop. Respect for elderly people was an integral part of Confucian doctrine, especially for the family patriarch. That position has […]

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