Marketing for Success in Vietnam – Huynh Ba Chan Nhu, Deputy MD of Axis Research

In 2013, the Marketing in Asia Speaker Series brings you a lunch time talk by the Deputy MD of Axis Research, Huynh Ba Chan Nhu, titled ‘Marketing Insights and Opportunities for Success in Vietnam’.

The event is on Tuesday 26th March at 12-2pm and is open to students at the Australian School of Business, academics and industry professionals.

Lunch and refreshments will be provided.

Places are limited, so please register ASAP to secure your attendance by emailing Melissa at m.ran@unsw.edu.au

Cost: Free
Date: Tuesday, March 26th 2013
Time: 12pm-2pm
Location: Boral room, AGSM building, UNSW

LECTURE SUMMARY

Vietnam is an emerging economy of some 87 million people in South East Asia with a growth in GNP of around 9% annually which places it second in terms of growth in the region, behind China. Moreover, Vietnam is still undergoing a transition from central planning to a form of market socialism. However as incomes increase and an emerging middle class consume more discretionary products and services, significant marketing opportunities exist today.

Huynh Ba Chan Nhu, Deputy MD of Axis Research in Ho Chi Minh city will present an overview of Vietnamese culture; pinpoint the emerging industries and business trends; discuss shifts in consumer media habits; before highlighting brand activation trends in consumer markets and illustrating this with two successful case studies. Finally she will provide an overview the emerging opportunities and key success factors

Axis Research is a leading, independent marketing and research consultancy covering all major cities throughout Vietnam. Established in 2001, it covers both B2C and B2B sectors. Axis not only works with local firms but major multinationals such as Nestle, Pepsi, Coca Cola, Fujifilm, Toyota, ANZ and Commonwealth Bank, Metro Cash and Carry, Bayer, Bluescope Steel, Unilever and the Danish Embassy.

SPEAKER BIO

Nhu hold an MBA from the Solvay Business School (Belgium), a Bachelor of Arts in economics and English ( Ho Chi Minh City university).

She is currently the Deputy Managing Director of Axis Research, heading the Research Unit. Her work has     been highly recognized by her clients which include: Sojitz Corporation, Itochu Group, ANZ, and           Commonwealth Banks, BlueScope Steel, Bayer,  Nestle, Metro Cash & Carry, Mayora, the Danish Embassy    and Vietnam Airlines etc.

Nhu has more than 15 year experience in marketing and marketing research for AC Nielsen, La Vie (Nestle oup), and Unilever in Vietnam, as a researcher, product manager, and brand manager. She has contributed a great deal to the success of Coca-Cola, Unilever Bestfoods in Vietnam by providing them with consumer insights; lead the remarkable renewal of La Vie brand; enhanced Cornetto and Wall’s brands in the Vietnamese market with various branding strategies.