On Fridy 26th October, Marketing and film academics, students and industry professionals gathered at the Australian School of Business lounge for presentations by Partho Sen-Gupta and Ashish Sinha on Bollywood Cinema. These are some selected shots from the evening.   Julien, Partho and Ashish chatting before the presentations Attendees networking before the presentations     […]

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On Tuesday 2nd October, around 50 UNSW Marketing students and academics joined James Parsons for his lunch time talk on the Myth of the Brand in Asia. James’s presentation centred around the argument that the West’s conceptualisation of the ‘individual/the person’ and its relationship with ‘the Brand’ is very different to the Asian approach. The […]

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