UNSW Logo UNSW ASB Logo
Marketing in Asia


The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.

This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.

Featured Links

Past speakers Past speakers
School of MarketingSchool of Marketing
ASB EventsASB Events

Entries from October 10th, 2012

Photos from the Myth of the Brand in Asia Lunch Time Talk

October 10th, 2012 · No Comments · Uncategorized

On Tuesday 2nd October, around 50 UNSW Marketing students and academics joined James Parsons for his lunch time talk on the Myth of the Brand in Asia. James’s presentation centred around the argument that the West’s conceptualisation of the ‘individual/the person’ and its relationship with ‘the Brand’ is very different to the Asian approach. The […]

[Read more →]

Tags: