In this forthcoming article, Julien Cayla and Mark Elson analyze how advertising executives and other cultural producers, such as magazine editors, try to answer the question ‘‘Indian consumer kaun hai?’’ (Who is the Indian consumer?) while trying to develop narratives that can represent Indian ways of living. In a country as diverse as India, this is an extremely difficult task. Drawing from a […]
The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.
This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.
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