In this forthcoming article, Julien Cayla and Mark Elson analyze how advertising executives and other cultural producers, such as magazine editors, try to answer the question ‘‘Indian consumer kaun hai?’’ (Who is the Indian consumer?) while trying to develop narratives that can represent Indian ways of living. In a country as diverse as India, this is an extremely difficult task. Drawing from a […]
Entries Tagged as 'indian consumers'
Indian Consumer Kaun Hai? [Who is the Indian Consumer?]
June 4th, 2012 · No Comments · Uncategorized
Globalization and the Indian Middle-Class
May 28th, 2012 · No Comments · Uncategorized
Steven Derne’s Globalization on the Ground Media and the Transformation of Culture,Class and Gender in India – A Review by Julien Cayla Beyond the hype about a great Indian middle class, the image of English-speakingIndians working in call centers and software companies, we need more nuanced accounts that critically examine the shift to neoliberal […]
Tags:globalization and the indian middle class·india·indian consumers·marketing in inida