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Marketing in Asia


The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.

This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.

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Why Seniors Matter in China II

Posted by on June 4th, 2012 · Uncategorized

http://youtu.be/K1RqyVAEJ4U

Tom Doctoroff, North Asia Area Director of JWT advertising firm, writes “Within the next several years, China’s “gray” (50+) marketwill be the most potent spending demographic on the planet.

By 2025, there will be more than 500 million “mature” Chinese consumers, up from 300 million today, or almost 36% of the Chinese population, up from 21% now. Their per capita spending power will exceed $4,100, up from $1,620 in 2006.”

Read more here.

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