In November 2010, Michael Boneham, President and Managing Director of Ford India, spoke at the Marketing in Asia Speaker Series about the challenges and opportunities of doing business for Multinationals in India. He used various mediums to explore the demographic, cultural, linguistic and religious diversity which converge to define the heterogeneity of the Indian economy and the Indian […]
The Marketing in Asia Speaker Series aims to create a forum where business leaders, academics and students can discuss important issues around business and marketing in Asia.
This blog hopes to extend the discussions beyond the speaker events by providing with updates from speakers and articles on the latest academic research and industry trends.
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