http://youtu.be/K1RqyVAEJ4U Tom Doctoroff, North Asia Area Director of JWT advertising firm, writes “Within the next several years, China’s “gray” (50+) marketwill be the most potent spending demographic on the planet. By 2025, there will be more than 500 million “mature” Chinese consumers, up from 300 million today, or almost 36% of the Chinese population, up from 21% now. Their […]
Entries from June 4th, 2012
Why Seniors Matter in China II
June 4th, 2012 · No Comments · Uncategorized
Tags:china·china consumers·chinese consumers·marketing in china·senior·seniors
Why Seniors Matter in China I
June 4th, 2012 · No Comments · Uncategorized
Hip Hop Grannies Pre-modern or traditional Chinese society placed elderly people on a pedestal. They were valued for their accumulated knowledge, their position within the extended family, and the sense of history and identity which they helped the family to develop. Respect for elderly people was an integral part of Confucian doctrine, especially for the family patriarch. That position has […]
Tags:china·china consumers·chinese consumers·marketing in china·senior·seniors
Indian Consumer Kaun Hai? [Who is the Indian Consumer?]
June 4th, 2012 · No Comments · Uncategorized
In this forthcoming article, Julien Cayla and Mark Elson analyze how advertising executives and other cultural producers, such as magazine editors, try to answer the question ‘‘Indian consumer kaun hai?’’ (Who is the Indian consumer?) while trying to develop narratives that can represent Indian ways of living. In a country as diverse as India, this is an extremely difficult task. Drawing from a […]