There is compelling evidence that incidents of customer rage are on the rise, and not just in Western societies. Changing social and economic conditions in Asia (e.g., emerging consumerism and rising wealth in China) have spawned the emergence of customer rage incidents in wide variety of societies. Drawing from a survey of 982 customers in […]
Entries from June 27th, 2012
Speaker Update: Ford Creating Jobs in India
June 21st, 2012 · No Comments · Uncategorized
In this interview recorded in early 2012, Michael Boneham responds to New Delhi Correspondent Richard Lindell’s questions about the current challenges of doing business in India. He reiterates his confidence in the growth prospects for India’s auto market and stresses the need for stability in policy matters and labour relations. http://www.youtube.com/watch?v=H43CuqXeSg0
Tags:ford·india·marketing in india·michael boneham·past speaker·speaker update
Past Speaker: Ford Tailoring Cars for the Indian Market
June 18th, 2012 · No Comments · Uncategorized
In November 2010, Michael Boneham, President and Managing Director of Ford India, spoke at the Marketing in Asia Speaker Series about the challenges and opportunities of doing business for Multinationals in India. He used various mediums to explore the demographic, cultural, linguistic and religious diversity which converge to define the heterogeneity of the Indian economy and the Indian […]
Why Seniors Matter in China II
June 4th, 2012 · No Comments · Uncategorized
http://youtu.be/K1RqyVAEJ4U Tom Doctoroff, North Asia Area Director of JWT advertising firm, writes “Within the next several years, China’s “gray” (50+) marketwill be the most potent spending demographic on the planet. By 2025, there will be more than 500 million “mature” Chinese consumers, up from 300 million today, or almost 36% of the Chinese population, up from 21% now. Their […]
Tags:china·china consumers·chinese consumers·marketing in china·senior·seniors
Why Seniors Matter in China I
June 4th, 2012 · No Comments · Uncategorized
Hip Hop Grannies Pre-modern or traditional Chinese society placed elderly people on a pedestal. They were valued for their accumulated knowledge, their position within the extended family, and the sense of history and identity which they helped the family to develop. Respect for elderly people was an integral part of Confucian doctrine, especially for the family patriarch. That position has […]
Tags:china·china consumers·chinese consumers·marketing in china·senior·seniors
Indian Consumer Kaun Hai? [Who is the Indian Consumer?]
June 4th, 2012 · No Comments · Uncategorized
In this forthcoming article, Julien Cayla and Mark Elson analyze how advertising executives and other cultural producers, such as magazine editors, try to answer the question ‘‘Indian consumer kaun hai?’’ (Who is the Indian consumer?) while trying to develop narratives that can represent Indian ways of living. In a country as diverse as India, this is an extremely difficult task. Drawing from a […]